Does Target Accept WIC? What are Eligible Items for Purchase?

If you are the holder of a WIC card and wondering does Target accept WIC, I’m going to answer this question along with other questions that are related to using WIC at Target store.

You probably have heard from some people about Target accepts or does not accept WIC cards at their store or on their website leaving you confused as to whether you should take your WIC card with you while going for necessary items purchasing at Target.

Don’t worry, if you are reading this post, I have you covered and clear all your doubts regarding Target accepting WIC or not and if it does, whether you are allowed to use it at the store or online or if there is an option available for self-checkout at Target Kisok.

What is WIC

WIC stands for Women, Infants & Children of age up to five years. This initiative benefits pregnant women, postpartum women, infants, and children of age up to 5 years who are low-income group people by providing them with nutritional education, necessary supplemental food items, and nutritional referrals.

This federal assistant program is very helpful for breastfeeding, non-breastfeeding & pregnant women who can’t afford necessary nutritional food and related items.

Apart from it, it ensures that infants and children up to five years who are at risk of nutritional deficiency get proper nutritional items so that this risk could be eliminated.

Does Target Accept WIC?

The clear answer to “Does Target Accept WIC” is YES!

You can use a WIC card at the Target store to purchase eligible nutritional items without any problem.

Earlier there were rumours Target is not accepting WIC. It was true before but as of today, Target and other stores like Walmart, Kroger, and some of the local grocery stores.

However, you are allowed to make purchases from physical Target stores that you could find in nearby areas.

So if you are a breastfeeding or non-breastfeeding woman and looking to purchase eligible items at Target, feel free to take WIC with you and use it at their store.

You either go to the cashier after the items are selected and present them WIC card or move to Kiosk for private purchases.

What are the WIC Approved Items

WIC approved items list has all the nutritional items needed for pregnant, breastfeeding, and non-breastfeeding women.

Here are the items you are eligible to purchase at Target using WIC.

  • Vitamin-C rich food and vegetable juice.
  • Baby food
  • Tofu
  • Soy-based beverages.
  • Fruits & vegetables.
  • Egg
  • Milk
  • Peanut butter
  • Cheese.
  • Infant formula
  • Bread and grains

It is advisable to go through the Food and Nutrition, US, Depart of Agriculture website for a complete list of eligible items using WIC.

Although all the necessary items are covered in the list, if you are making other items that are not eligible, they will be billed separately.

It’s good to look for WIC approved items on shelves to avoid the hassle.

Does Target Accept WIC on or the App?

This is the most important question as some people try to make a purchase with WIC on their website or through the Target app and get rejected. They then think WIC can not be used at Target which is not true.

The thing is, you are not allowed to make purchases on their website or a using WIC

You are only allowed to make purchases from physical Target stores that you could find in nearby areas.

The purchase of items using WIC is not allowed on their website or through the app.

So you need to step out and visit Target’s physical store to make necessary purchases.

Can we use WIC Card for the self-checkout Kiosk?

The best is to pick up the items and collect them in the basket, go to the cashier, and present your WIC.

They will scan the items and swipe WIC for you. You’ll need to enter the PIN and the purchase will be made.

However, if you are making some private purchase or simply don’t want to go to the cashier, you can use Target Kiosk for such eligible purchases.

All you have to do is to pick up the items, at Kiosk and swipe your WIC at self-checkout. That’s all.

Where else WIC is accepted?

WIC benefits can be availed at Target which has all the necessary items as per the WIC-approved list. It is a one-stop solution for all the items.

So it is best to visit Target’s physical store. However, for any reason you can’t go there, WIC is acceptable at Walmart, Kroger, and many local grocery stores as well.

Who are eligible for WIC?

The USDA, Food and Nutrition Services has laid down eligible criteria for WIC.

Here are the essential points though.

Eligibility for WIC.

  • Pregnant Woman
  • Breastfeeding or non-breastfeeding women.
  • Infants or children below five years of age.
  • Belonging to low-income groups.

Check out the website for complete information.


Here are some important frequently asked questions related to the use of WIC at Target:

Does Target Accept WIC?

Yes, Target accepts WIC at physical stores.

Can we make a purchase at Target Website or using an App?

No, WIC benefits are availed only through Target’s physical stores. You are not allowed to make purchases on their website or the app.

What are the WIC Approved items?

All the necessary items such as Food & Fruit juices, Cheese, Milk, eggs, Cereals, Infant formula, Breads, Baby food, Tofu, Baby food, etc.

is WIC Accepted at Other Grocery stores?

Yes, apart from Target, you can use WIC at Walmart, Kroger, and local grocery stores.

Can we use WIC at Kiosk?

Yes, you can use WIC at Target Kiosks.


WIC is a great initiative for breastfeeding, and non-breastfeeding women, infants, and children up to the age of five who belong to the low-income group.

With a valid WIC card, you can make purchases of eligible items such as Fruits & Vegetable juice, Vitamin-C rich juice, Milk, Egg, Cheese, Baby food, Tofu, Cereals, etc at Target’s physical store.

You are not allowed to buy any product on their website or using the Target app.

Apart from Target, WIC is acceptable at Walmart, Kroger, and other local grocery stores as well.